WHY
Sometimes employing specialist staff on a full-time basis isn't cost effective, which is why I offer experienced and bespoke property sector marketing services on a freelance basis.
We all know that being a successful estate agent isn't just about selling bricks and mortar - it's about selling homes and lifestyles. So when it comes to marketing all bases need to be covered and that involves having more than a run of the mill listing on Rightmove, Zoopla or OnTheMarket.
There's much more to consider too - all forms of online marketing need to go far beyond a simple 'web brochure' approach. Professionally written bespoke content creates a vital lifestyle connection with buyers. Social channels always need more than just a 'Property of the Day' post to set your business apart from competitors... and that's before we get on to the importance of SEO terms or the multitude of reasons NOT to use AI.
WHO
I started my own business to help you make the most of yours!
As Head of Marketing at a multi-award winning estate agency operating across the full breadth of the market, I gained the knowledge and skills I now use to help a wide range of clients across the country.
Winning the Guild of Property Professionals' 'Social Media Ambassador' Award and then being asked to join their consulting marketing board was a definite sign that I was doing something right...
Tailored to suit both your needs and your budget, I can create everything from professionally written engaging property descriptions through to producing email newsletters, cross-platform social media content, targeted press/media campaigns, regular blogs, company brochures, locally focused magazines and much more.
FIND OUT what I can do for you - get in touch today
NO AI!
AI is essentially a smart search engine that trawls the net for information, copies and rearranges it. There's nothing 'intelligent' about that!
Agents who rely on AI to write descriptions, websites, letters or anything else are on a dangerous path. Estate Agent Today has described "a new trust challenge" after research revealed that 65% of consumers think estate agents should clearly disclose AI use.
Research firm iamproperty cites an emerging 'trust gap' arising from agents using AI and how comfortable consumers feel about it. In a profession that has been working hard to strengthen consumer trust, can you risk AI reinforcing old perceptions?
AI might be free but that doesn't mean it comes without a cost. I'm here with the solution - original, bespoke content in your company's unique tone of voice written by a human.
Social marketing
Social media continues to revolutionise marketing across the board. For estate agents being active on one or more platforms is now as important as having a well curated presence on the main property portals.
The clue to using Facebook, Instagram, X or any other platform is in the name 'social media' - it needs to be actively engaging and regularly updated. Most estate agents would think of themselves as a 'people person' so the idea of using this type of marketing is easy to understand. Often it's just a case of pressures on your time - that's where I can really help.
Of course there's more to it - the correct use of platform specific SEO terms and CTA techniques can drive online traffic to where you want it to go, placing your brand and your properties in front of people that you might not otherwise reach.
Bespoke marketing concepts
Producing local lifestyle magazines featuring high profile cover star celebrity interviews, home design features and property market news is a 'guerrilla marketing' idea which keeps promotional print materials around the home for much longer than a traditional leaflet or flyer campaign.
Along with online opportunities as a web 'page turner' publication it's a great way to expand your brand beyond the competition.
Focusing on winning free editorial coverage for properties in national newspapers (avoiding large outlays on advertising costs) is another of my marketing strategy initiatives that has proven to be extremely successful. I have placed free editorial national coverage in publications including The Sunday Times, The Guardian, The Daily Mail, House Beautiful and Country Living, together worth far in excess of a quarter of a million pounds in terms of like for like advertorial expenditure. It's a great way to give local and regional agencies national exposure.
Find out more...
I keep things simple and avoid using the 'buzzword bingo' marketing words and phrases of others who are keen to sell you their latest portal, platform or CRM system.
So let me tell you you how I can help you maximise your business